Our Freshen Up initiative was launched to reach those most vulnerable in our community. We collect, package and distribute essential health and hygiene products to people in need. We also support local charities like Slough Homeless Our Concern (SHOC) and the Salvation Army who are actively working to help people have better outcomes. 

We believe that everyone must have the basic/essential items needed for their sense of self-worth and dignity. Our call to humanity is, People Matter!!!